5 Tips For Interview Success

First impressions count. People sometimes talk about the power of first impressions, and after 13+ years supporting individuals and businesses alike I believe there is some truth in it. You never get a second chance to make a first impression {Will Rogers}. It’s more than a hand shake, beyond body language, it’s more than a mental image. In most circumstances you have one shot. Just one chance to leave a positive and lasting impression.

Here are 5 Tips…

Professional approach

By far the one where so many go wrong. Dress to impress or as someone once said to me ‘dress not for the job you have, but for the one you want’. Always choose smart, professional over a casual appearance, it’s about your image. There are some cases where a more casual approach is acceptable, within the creative industry for example. I always find that dressing professionally helps to put you in the right mind frame. Builds confidence.

Have a back up conversation

One tip I always like to pass on to any candidate or client interviewing is to strike up a conversation, find common ground. Having a back-up conversation, an ice breaker – it’s the perfect way to ease yourself into a formal interview. Take up some background research as part of your interview preparation – which helps to build a picture of who you are meeting. Or alternatively, if you are being represented by a recruiter, as part of your interview preparation request information specifically about the interviewer. They will have built up a relationship over a period and therefore a great source of information.


Relax. Overcoming nerves and remaining calm and considered is key to holding a great meeting. An interview is an opportunity to get to know them and the business as much as it is them getting to know you. I recommend taking a bottle of water with you or when asked take up the offer of a glass of water. Taking a moment to drink when asked a question helps to re-focus your mind and the ability to answer the question really well.

Be interested

This is your chance to demonstrate how interested you are in the business and the opportunity available. What does the company do? Who are its biggest clients? Competitors? Recent market trends which may affect the business. Preparation is the key here and one element of your job search which shouldn’t be overlooked. Failing to prepare is preparing to fail. Reading a company website and commenting on a specific article is an effective way of demonstrating your keen interest.


Interviewers want to know that you are confident in your ability. Making eye contact with the interviewer, being passionate about the topic you are discussing and remembering that you are your biggest advocate. Be prepared to talk about yourself, to sell your skills and ultimately relate them back to specific elements of the job and person specification. The key to a successful interview is having the ability to anticipate questions, demonstrate a deep understanding of the topic in question whilst conveying excitement for the opportunity.

Being successful at interview stage isn’t just down to one factor. It is a collection of small details that ultimately make one strong and lasting first impression.

If you would like to discuss your job search with one of the team at H2 get in touch with one of our consultants. We will endeavour to support you and guide you throughout the process. 

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